Google figureheads weigh in on AI-generated images

Luke Meredith

Two high-ranking Google employees have been discussing the uses and possibilities of images generated by artificial intelligence (AI) technology, raising questions regarding the use of such technology in Google’s future.

AI software such as DALL-E has been increasing in popularity in recent months, allowing users to create a variety of random images across a wide range of different subjects. In a recent episode of Google’s Search Off The Record podcast, John Mueller and Lizzi Sassman chewed over the potential of using AI imagery in search results and other Google features.

When asked about the idea of using AI images for Google’s own websites, Mueller said:

“That would be an exciting move.”

However, concerns were raised over the limitations of AI image technology, including whether the libraries from which these images are formed are advanced enough to be included in prominent Google features.

Currently, Google is okay with the use of AI-generated images on websites, and it’ll be interesting to see if this remains the case as AI images become more advanced and popular across the internet as a whole. Perhaps in the coming years, there’s a chance that every Google search will be accompanied by its very own artificial intelligence imagery that will help users to visualise the thoughts and ideas that they put into Google.

In contrast, written content that is automatically generated by AI is often viewed as spam by Google due to its ability to manipulate search results. While not all AI-driven content is barred by Google, for SEO purposes this style of content is often seen as undesirable.

Producing online content, whether visual or written, can be a difficult task to get 100% right. For the best SEO benefits, quality written content on your website can serve to generate leads and can result in increased sales for your business. If this sounds like something that would interest you, here at Engage Web our tremendous content team can help you achieve your business’s SEO goals, so get in touch today.

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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Google figureheads weigh in on AI-generated images