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Google Enterprise set for brand overhaul

Business district

Google Enterprise set for brand overhaul

Search giant Google has announced that it is going to be rebranding its business tools service as part of its reputation management strategy.

The service, formerly known as Google Enterprise, will be re-launched as Google for Work. It will continue to provide users with business versions of

tools such as Google Maps, Chrome, Apps, and its lucrative search engine which keeps many search engine optimisation companies on the ball.

These services will all still be available to those who will use the current Enterprise tools.

The Californian firm’s latest move will see Google for Work transformed, and will help the company to enhance its position as a vendor of enterprise technology. It hopes that developing this particular service will help it compete against the more dominant firms in this industry, such as IBM, Microsoft and Salesforce.

It is believed that over five million businesses worldwide currently use Google Enterprise as part of their daily working routine, and many of those that use this service are included on the Fortune 500 list, an American magazine’s annual listing that details the gross revenue of the biggest companies in the country by rank. These businesses are able to access video conference facilities, as well as professional emails, security tools and online storage, all for a small annual cost.

Google is estimated to be worth $383 billion and currently has many plans and projects on the go across a range of sectors, all of which is helping it become one of the world’s largest online companies.

Alan Littler

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