Google is challenging Groupon to become the leaders in daily deals, by using information from Google+ to personalise deals. According to an article in The Financial Times, Google is to personalise daily deals and launch a quiz to ascertain which offers an individual would like to receive.
Google will now approach subscribers to Google Offers to discover which offers they would most like to receive, giving a personalised service. Users are searching for offers which are scattered in several places, making it harder to find the deals which have relevance. Google have discovered the solution to this problem and will use data from the profiles of Google+ users, in addition to asking users to let Google know what they want to receive. This latest development from Google has been labelled “game-changing” by Greg Sterling, an analyst from Opus. As Groupon are currently only using information from purchases made in order to ascertain interests of users, the move by Google will be welcomed by many.
Another analyst, Jed Williams from BIA Kelsey believes personalising deals will stop user’s email inboxes being filled with spam, which is irksome. He said:
“This direct play by Google is smart. Personalisation will continue to intensify as a differentiator (in the daily deals market place).”
Google continues to improve services, improving user experience and attracting subscribers from cities all over the world, from Liverpool to LA. Businesses work hard to achieve ranking on the first page of Google search, the high ranking search engine, which entails a creative search engine optimisation campaign.
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