George Osborne recently attended the launch of Google Campus, a new complex which offers support and space for technology businesses. According to the Chancellor, Google Campus is to be the “technology centre of Europe”. The government launched the Tech City initiative in 2007-08 with only around 20 companies. The number of businesses now in the area, and still developing, is 700. However, a number of start-ups outside the Capital believe that the government are putting too much focus on London, rather than other areas.
The Campus is in East London, an area that is now recognised as the Silicon Roundabout. There are seven floors, with SeedCamp on the sixth floor, which invests in companies that are still in the early stages of development. Around 20 businesses are helped each year. The Chancellor has said that the collaboration between the government and Google is only the first of many partnerships required to support the sector.
Although the Silicon Roundabout region is recognised as the largest hub for start-ups in the UK, there are other groups of tech start-ups around the UK. Managing editor of The Next Web, Martin Bryant, said recently that he’s not disgruntled by Google’s decision to start up in London and that it makes perfect sense considering where the investment is. Bryant went on to say that the North needs to prove its credibility before Google will come along.
Whether a business is in Liverpool or London, Google is at the heart of technology, creating employment opportunities including SEO jobs. Search engine optimisation is changing all the time, just as technology changes every day.