Brian May and Pete Townshend are among a group of music legends who have signed a letter to call for action against piracy in the music industry. The letter has been sent to the Daily Telegraph and will later be sent to David Cameron, the Prime Minister. Some of the leading musical icons want greater action to be taken in the prevention of illegal downloading and copying of music. Search engines including Google, have been blamed for their role in providing access to illegal music.
Other signatories include Simon Cowell, Sir Elton John, Tinie Tempah and Robert Plant, who all believe that search engines must do more to prevent access to illegal sites. The stars added that more must be done by online advertisers and providers of broadband to stop piracy. Accusations against Google have reportedly been made by the body representing the music industry, BPI saying that access to filesharing sites has been made easier so that people can freely download music. However, Google firmly denies this as the search engine company insists that it removes links each month from listings following music publishers’ requests.
The letter will request immediate action to put in place laws against piracy which were passed in the 2010 Digital Economy Act. Action would include warning letters being issued to people illegally downloading material and possibly removing internet access.
If changes to search engines are implemented, a number of businesses may be affected as Google has an integral role in the search engine optimisation of a company’s website. Potential changes may also make some SEO jobs more complex.