Google Autocomplete is a feature that generates predictions of what you are going to be typing into Google. But how does this work and how has it changed over the years?
What is Google Autocomplete?
Google Autocomplete was first released back in 2004, originally being called Google Suggest. The tool is familiar to everyone who uses the Google search engine as the dropdown when you start entering your search query giving you suggestions for what you are searching for.
How does Autocomplete work?
Google Search uses predictions by looking at searches made by other users. The key factors that are used by Google Autocomplete to predict search queries are:
– Overall popularity
– Trending topics
– Search history
This also uses previous searchers you have done, the location you are searching from, and any search query data that Google has collected. Autocomplete then uses this data to predict what you are looking for.
Overall, the Google Autocomplete platform allows them to provide a better experience to users as sometimes searchers may not have to fully type out what they are searching for instead they can click on the autosuggested query and then they can explore the search results.
This is a key factor that Google is focusing upon at the moment, as some searchers are moving away from using the Google search engine and using other similar websites, therefore, they need to make sure that the content they are showing in search results is fully related to the searchers query.
Are you looking to grow your business online but not sure where to start? Then have a chat with our friendly team at Engage Web. We can discuss different digital marketing strategies to help you get more enquiries and leads from your website. Give us a call today to find out more.
- Key takeaways from Google’s latest search reviews update - November 10, 2023
- Mobile-first indexing: what is it, and why has it taken so long? - November 3, 2023
- Google updates structured data understanding - October 31, 2023