Two years ago, at the Web 2.0 Summit, Google and Twitter announced their partnership, which would allow Google to feature the latest Tweets, relevant to a search being made, alongside the results. However, in July 2011 the arrangement came to an end, with both parties struggling to come to a new agreement. If users require real time information alongside the search results, they have to sign in to Twitter or use an alternative search engine that has an agreement with Twitter.
At this years Web 2.0 Summit, the chief executive of Twitter, Dick Costolo informed the Telegraph that they hadn’t managed to reach a new agreement with Google at that time. He said:
“We [Twitter and Google] just can’t agree on what the appropriate value exchange is. And I don’t mean that in terms of dollars…There are all sorts of detail that we couldn’t come to grips with.”
As Twitter had introduced the concept of real time information and their new social networking site, Google began to look outdated. The agreement between the two parties increased Google search relevance. Google are thought to have compensated Twitter with about $20 million for access to Tweets.
Google recently announced that its search engine would centre on real time information, using updates from Google+. A spokesman for Google said:
“Our vision is to have google.com/realtime include Google+ information along with other realtime data from a variety of sources.”
As social networking sites and Google play a crucial role in a relevant SEO Campaign, the changes could make search engine optimisation roles more difficult.
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