Thanks to a deal which has been signed between Google and Freesat, viewers will soon be able to watch YouTube on TV rather than having to connect their TV up to the internet or use a computer to watch content on the video sharing website. Customers of Freesat can watch videos using the set top box with the flick of a switch. The channel will also be available using an app, or other services which are labelled ‘on-demand’ like the iPlayer from BBC.
In 2012, YouTube expanded with the launch of 60 channels which are broadcast style, which included programmes produced by some of the best production companies in the UK, for example Fresh One by Jamie Oliver and BBC Worldwide. Although broadcast television is going to be in demand for many years, according to Emma Scott the managing director of Freesat, she also believes strongly that viewers will want to see alternative types of content on their TV, both now and in the future. The deal between Google and Freesat will certainly get the attention from those SEO (search engine optimisation) careers, as a video that goes viral can have a potentially huge audience. By making Youtube more accessible, that audience can only increase.
Recently released data indicates that 1.7 million households in the UK have three million set-top boxes. Freesat was launched in 2008 and although it requires the purchase of a set-top box, it is free of charge and has no monthly subscription. The SEO campaign of many companies from Ellesmere Port to Scotland could be affected by this development, especially as YouTube will be brought to a wider audience.