Internet search giant Google is working to introduce faster data transfer speeds within the next three years, which is likely to benefit website marketing campaigns.
At 10 gigabits per second, the new connections will be roughly 1,000 times faster than the average existing U.S. internet speeds, which currently rate at 7.2 megabits per second.
While few homes today need such high broadband speeds, the existing capacity is set to become used up by emerging technologies, such as audio and video streaming, cloud storage software and online multiplayer gaming. Also, with the upcoming adoption of 4K higher resolution videos, including one by the video streaming company Netflix (which plans to introduce them later this year and states that the new 4K would require at least a 15 megabits per second connection) current capacity is set to be stretched even further.
Part of Google’s project for the next generation of the Internet, the aim is to allow for more stable connections for data-intensive applications and a continued move towards software as a service. Google CFO Chief Patrick Pichette, talking at the Goldman Sachs Technology and Internet conference, said that, while the new developments could happen over the next decade, “why wouldn’t we make it available in three years?”
Coupled with the vast percentage increase in newer fibre-optic cables across the developed world, which enable their users to reach longer distances and allow for data rates of anything from 100 megabytes to one gigabit per second, broadband services look set to develop rapidly.
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Google aims for 10Gbps internet connections http://t.co/wgqOO0FsSC