If your business needs a new website, you’ll want to make sure it’s properly set up to bring more eyes and, ultimately, more business.
There’s no one-size-fits-all formula to a great website, but there are certainly some easy ways you can make sure yours is NOT fit for purpose. Below, we’ve listed some easily avoided, yet unfortunately common, web design mistakes:
Not optimising for mobile
Over 50% of the overall web traffic in the world is driven by mobile devices.
Google itself even prioritises mobile web pages when indexing websites. With this statistic in mind, it sounds obvious to ensure your site is fully compatible with any mobile device.
However, this isn’t always the case. If you want to make sure your audience doesn’t click off your site and visit one of your competitors instead, it’s crucial to ensure your website is responsive for mobile devices.
Using duplicate content
If you think you can get away with using the same wording from another website offering similar services to you, think again.
Even worse, some of the less trustworthy web design and SEO (search engine optimisation) agencies will reuse the exact same content across a number of websites. This can have disastrous impact on your website’s SEO, as Google will identify your website is harbouring duplicate content and penalise you.
We live in a society where attention spans tend to be short.
Therefore, your audience will likely not want to wait for several seconds before they can access your website. For every second longer your site takes to load, you’re losing conversions, so it’s absolutely paramount that the site works as fast as possible.
Thankfully, a well-built website will not suffer these problems.
Not using a call-to-action
If you want your website’s visitors to get in touch with you or purchase your products, as obvious as it may sound, tell them.
A CTA (call to action) is what your audience will respond to if they are interested in acquiring your services. It would be a huge waste of time if your lovely new website had won over a lead, only for them to have no idea how to get in touch with you.
Give clear instructions, and make sure your CTAs are clearly visible.
Your website can, and should be, your number one source of new business. By avoiding these errors, you’ll have a much better chance of achieving this.
For excellent web design catered to your business’s exact needs, reach out to our team at Engage Web today.
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