A study carried out by Facebook has found that its users like to stay on top of things when it comes to making Valentine’s Day plans.
The social giant found that three quarters of Facebookers (73%) like to make their plans for February 14th around a week in advance.
However, the results showed that not everyone likes to stay ahead of the game, and in this there was something of a gender divide; the survey, which polled the opinions of 1,365 Facebook users, found that nearly a third of men (31%) preferred to buy gifts or make bookings on the day itself – compared to a quarter (23%) of women.
Further, the Facebook survey found that Valentine’s Day leads to a significant increase in the number of photos uploaded; February 14th last year, for instance, saw a 20% leap against the week before in the number of images appearing on users’ newsfeeds.
The research also found that more than 317,000 British Facebookers changed their relationship status within just one week of Valentine’s Day – with almost 1 in 10 of those statuses being changed to ‘Engaged’.
Naturally, conversations on Facebook were found to favour words like ‘chocolate’, ‘love’, and ‘present’ – particularly with those under 24. However, perhaps surprisingly, of all the words associated with the most gooey-eyed day of the year, ‘flowers’ was found to have led to the fewest conversations.
Complementing the findings of the Facebook survey, another study carried out by McAfee likewise confirmed that users of the world’s biggest social network can probably expect a deluge of statuses praising wonderful other halves and artsy photographs of Champagne flutes and chocolate-covered strawberries. In its Love, Relationships & Technology survey, McAfee found that a whopping 91% of those who use Facebook, Instagram and Twitter plan to celebrate Valentine’s Day on social media.