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Social good

Facebook releases new resources suite for “social good”

Social good

Facebook releases new resources suite for “social good”

Facebook has recently launched a wealth of new resources as part of its Facebook for Business site, aimed at helping businesses with social change.

Named “Social Good for Businesses”, the resources are set to help business owners ensure their companies are meaningful, helping to facilitate a brighter future for their business, customers and the world.

On the resources suite, businesses can explore how to adapt marketing strategies for COVID-19, why they should advance social good, and view the various tools available for social impact. Of the tools available, businesses can start a fundraiser for a charitable cause on Facebook, create a “donate” button on a Facebook or Instagram Live, and add a donation sticker to their Instagram Stories. They can also donate a portion of sales proceeds from Facebook and Instagram Shops to a good cause and start conversations about worthy causes with customers using the Facebook Messenger and WhatsApp platforms. Businesses can also find “moments” to “connect with customers and communities who share the same values”.

Social Good for Businesses also features news, reports, webinars and success stories from businesses around the world. Of these new resources, Facebook said:

“We’re committed to accelerating progress. We believe everyone should be able to innovate and grow. By bringing economic productivity and business equality to the forefront, we’re supporting the United Nations in achieving Sustainable Development Goal 8, so we can build an accessible and sustainable economy for all by 2030.”

The social media giant has also provided two important statistics on customer habits. Its site details how, in a survey conducted by the Edelman Trust Barometer, 65% of participants said that a brand’s response to COVID-19 will have an impact on the likelihood of them buying from the business in the future. In addition, in a study conducted by Kantar Profiles, 28% of shoppers on average encourage others to purchase a product after learning about the values, practices and charitable causes of a business.

These statistics highlight that letting customers know about the causes you support, how you adapt to changing times and what your company values are can have a positive impact on your future trade. Whether this is conducted through the use of Facebook’s new resource bank or through schemes like Buy1Give1, it’s an important consideration for all businesses. If you need help creating content that informs customers of your business’ values and causes, get in touch with our team at Engage Web today.

Emily Jones

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