Social media heavyweight Facebook has recently struck up a deal with Sony/ATV Music, one of the world’s biggest music production firms, that will allow people use music from artists signed to the label within content uploaded to the social platform.
As part of the agreement, artists signed to the Sony record label will receive royalties for the use of their music. The fine details of the deal have not been disclosed, but according to a press release from Martin Bandier, the CEO at Sony/ATV, songwriters are set to benefit from their music being used on the Facebook and other platforms owned by the social company.
As well as the main Facebook platform, the deal also covers content posted to Facebook-owned platforms Instagram and Oculus Rift.
Artists currently signed to the Sony label include Queen, Michael Jackson, Kanye West, The Beatles, Pink and Lady Gaga. With the company being one of the largest in the business, this will give users of the world’s biggest social media platform a huge catalogue of songs to choose from.
The deal with Sony/ATV has been announced around three weeks after Facebook agreed a several year agreement with Universal Music Group to allow Facebook users to upload videos containing music licensed by the Universal label to be uploaded to the various Facebook platforms. Artists under the Universal label include Shawn Mendes, Nick Jonas, Katy Perry and Eminem.
It is believed that Facebook has been in discussions with numerous record companies since 2015, when there were rumours that the social giant may be considering starting up its own music streaming service to rival the likes of Spotify. However, these rumours proved to be incorrect.
Teaming up with various music labels can help the social media platform put itself in a better position to challenge tech companies such as YouTube and Spotify, which are renowned for partnerships with the music industry.
The deals will enable users to utilise their favourite songs without encroaching copyright infringement laws and seeing their posts brought down by Facebook administrators. Furthermore, the move could see Facebook develop ways to integrate music-based features and products to its ever-growing list of services in the future.
Facebook is seeking to expand the number of record labels it is in partnership with, as it is currently in talks to reach an agreement with Warner Music Group in the near future.