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Facebook photos see the most user engagement, report suggests

Facebook photos see the most user engagement, report suggests

Recent figures compiled by Socialbakers has found that of all the content shared on Facebook, images encourage the most engagement from users.

The report looked at the social interactivity of 5,000 brands with a page on Facebook and suggested that a whopping 93% of the most engaging posts on Facebook are images, while just 2% are videos.

The popularity of engaging pictures has risen significantly since last year; in April 2012, Socialbakers discovered that 85% of engaging posts were images.

The findings also revealed that posts comprising a status update accounted for around 3% of engagement on the site, while links to external sites made up just 2%.

This new information could considerably affect the decisions made by marketers when trying to engage Facebook users via their news feeds. Businesses not already doing so might now consider posting industry relevant infographics and diagrams to bolster any written content.

As of yet, no link has been drawn between the rise in image engagement and the recent news that more people are now accessing Facebook via mobile platforms.

Reuters reported recently that across Britain and America, the number of people accessing the site using their smartphones or tablets has increased by 22% and 18% respectively.

As a result, more advertisers are reaching people through the social network. In the first three months of this year the company managed to increase its ad revenue, and a number of big brands – including Pimm’s, Pepsi and Unilever – have revealed details of their successful mobile campaigns.

Richard Bell

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