As the Facebook Initial Public Offering has now been made official, the social networking site could have the necessary power to overtake Google as the global leaders. Financial analysts and industry insiders believe that a large cash injection could enable Facebook to attract more users, branch out into other countries or invest in new technology.
On the 1st February 2012, Facebook filed the papers for its IPO with the United States Securities and Exchange Commission. The IPO is thought to be one of the biggest in the last few years. The IPO is thought to have a value of $5 billion, which will be a significant weapon in the battle against Google, the Internet giant. Google represents serious competition, with Google Search, Google Maps, Chrome and Android and many more products and services. Google employs 32,000 workers globally, with annual revenue of $37.86 billion. That equates to $1.166 million revenue for each employee of the company. However, with only 3000 employees and revenue of $3.8 billion, the figure is equivalent to $1.8 million revenue for each worker.
One analyst at The Gabriel Consulting Group, Dan Olds said:
“Facebook has 800 million users. How many companies have 800 million anything? The thing that’s interesting is that Facebook is profitable and solidly profitable. And an IPO is a huge step for any company, but it’s the validation for Facebook, their business and their social networking model.”
As the battle between Facebook and Google looks set to intensify, businesses will be monitoring necessary changes of their SEO campaign, as Google and Facebook will no doubt launch a number of improvements that could make SEO jobs much more difficult.
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