Engage Web logo - horizontal-resized


Tsunami hazard

Facebook introduces Safety Check to help during disasters

Tsunami hazard

Facebook introduces Safety Check to help during disasters

A new social media feature will allow its users to easily see that their friends are safe during natural disasters such as tsunamis, flash floods and hurricanes.

The new Facebook Safety Check facility will be launched on the social platform’s desktop and mobile versions, including its apps on iOS and Android.

It works by prompting those who are potentially within the vicinity of a natural disaster to push a button, either confirming they are safe or not in the region affected.

By selecting the ‘I’m Safe’ option, the reply is then posted to the newsfeeds of the user’s Facebook friends.

Writing in a recent blog post, Facebook staff explained that the network will determine a user’s location through the city or town listed in their profile, as well as the current city in which they are connected to the Internet.

While people living in the somewhat geologically tame British Isles won’t likely be required to use the feature themselves, it will be of benefit to those with friends in other parts of the world that are heavily affected by natural disasters, such as Southwest Florida and the Gulf Coast of the US, as well as Southeast Asia and Australia.

According to Facebook, the feature was inspired by the earthquake and subsequent tsunami that hit Japan back in 2011, with the company’s Japanese engineers having already developed the Disaster Message Board in a bid to help people make contact.

This is not the first time that social networks have been used as part of the rescue and relief process. Firefighters in New South Wales, Australia, last year turned to Twitter when bushfires raged through the state. Emergency services used data on the network to alert locals of the most dangerous areas.

Richard Bell

Get in touch

Please enable JavaScript in your browser to complete this form.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


Book a consultation with Engage Web

Sorry to interrupt, but would you like to download our FREE Social Media Calendars?

Social Media Calendar Product Mock Up for web

 You can use them to plan your social media and content in advance, saving you time and getting better results. When you use our social media calendars, you'll always know what's trending and what to post about for your business.