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Facebook acquisition to allow better sports data analysis

Facebook acquisition to allow better sports data analysis

Facebook has bought SportStream, a company that analyses mentions of sport on social media platforms.

The tech giant said that the firm will allow its users and partners to aggregate and filter ‘real-time’ sports data.

Justin Osofsky, a specialist in global operations and media partnerships at Facebook, wrote in a recent blog post:

“Through this acquisition, we expect to meaningfully improve the ability for all of our partners to access and utilise the insights from Facebook’s tools and APIs.

“SportStream’s demonstrated track record of surfacing interesting and engaging content, along with their deep understanding of our products, means that we will be able to build a better experience for the people who use Facebook, and for our partners who depend on us for real-time insights.”

The development could enable news content providers to improve the immediacy and relevance of the articles and commentary they publish on the network.

The deal comes as Facebook looks to make accessing and understanding the wealth of data it holds easier for its media partners. In recent months, the social network has taken a number of steps towards streamlining processes for both partners and users looking to discover posts on specific subjects.

This included following the route taken by rival Twitter in introducing hashtags, along with trending topics and embedded posts.

The recent SportStream deal is just one of a number of important moves on the acquisition front for Facebook in 2013.

Back in July, the California-based social network bought Monoidics, a start-up company from London that produces technology to detect coding errors.

Richard Bell

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