There is a lot of uncertainty surrounding search engine rankings, with many believing that a “perfect” formula exists that will guarantee your business goes shooting up to the top of the results page.
In reality, there are many variables that can impact how well your website performs, and it’s a constantly evolving process (probably not the answer you were looking for – sorry).
In this article, we’ll aim to demystify some of the uncertainties surrounding this topic, and hopefully give you a clearer sense of how to give your website the best chance of success, in a landscape where competition can be fierce.
How SEO impacts your visibility
SEO (search engine optimisation) is the process of fundamentally increasing a website’s visibility online.
This is achieved through various techniques, such as implementing keywords, and can help the search engine understand the content on your website, so it can be pulled through to the appropriate user based on what they’re searching for.
While it may be tempting to stuff your website with as many keywords as possible, this can actually have the opposite effect on the search rankings, with Google determining your content “spammy”. Instead, opt for regular, quality blogs and articles, and weave your keywords through the existing pages of your website as part of a natural sentence.
Prioritise a clean user experience
Treat your website the same way you would a physical store location.
If your shop was full of clutter, would you expect your customers to stick around? The same principles apply to your online space.
Evidence has shown that a slow-loading website crammed with large, unnecessary files can lead to customers to quickly losing interest – and the same goes for a complicated user journey, where customers are led down rabbit holes instead of being able to quickly find what they need.
Ensure you have a clean, easy to navigate website that allows customers to easily find the products and services they’re looking for. You can even include an easy-to-complete contact form so they have no trouble reaching out to you.
While there may not be a perfect recipe for topping the SERPs (search engine results pages) every time, there are certainly plenty of tips and tricks to give yourself a pretty good head start.
If you have a website in need of optimisation, or perhaps a brand-new one built bespoke to you, contact our professionals at Engage Web today. We are constantly on the ball with the changing landscape of SEO and digital marketing, and can optimise your website to give you the best possible chance of success.
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