Whether you should optimise every page on your website is a common question in the online marketing world.
In short, the answer is yes, it is beneficial to perform SEO (search engine optimisation) on every page of your website.
The more pages you optimise, the more visibility your site will receive in the SERPS (search engine results page). Increased visibility ultimately means more traffic being directed through to your website.
When Google bots crawl through your website, they look for text and HTML to provide them with information on what the page is about.
If the crawl bots can’t determine what the page is about, it’s impossible to rank the content accordingly.
This means that the pages on your website may not show up on the results page, or may be hidden deep in the depths of Google, outranked by your competitors. You can’t expect to receive traffic through to your website if searchers can’t even find it in the first place.
By optimising all the pages on your website, you can increase the number of keywords in which your website targets. The more keywords you target throughout your site, the more likely your site is to appear on the search engine results page.
Let’s say you offer painting and decorating services in Chester. If your site is solely optimised for ‘painting and decorating services in Chester’, you’re limiting your visibility on the search engine results page, which means fewer clicks through to your website.
Only people searching for ‘painting and decorating services in Chester’ are likely to come across your website.
By creating multiple landing pages, each optimised for a specific service that you offer, you will undoubtedly show up in more search results, as you’re targeting more keywords by advertising more services. We discuss more about that here.
By optimising each page appropriately, you increase the likelihood of relevant traffic finding its way to your website. If each page on your website is optimised for a specific keyword, the page should match the intent of the searcher, meaning that the user clicking through to your site should be able to find exactly what they’re looking for.
That being said, there are some exceptions to this. A cookie policy page, for example, doesn’t need to rank on Google, and therefore doesn’t need to target any specific keywords.
Need help optimising your website? Contact the friendly team at Engage Web today.
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