With online markets becoming more flooded than ever, it is vital that your business stays on top of the ever-changing trends in digital marketing. In this blog, we’re taking a look at a few of these that you may want to consider going into 2024.
E-E-A-T
With the developments of Google’s recent E-E-A-T guidelines (Experience, Expertise, Authoritativeness and Trustworthiness), the search engine is now prioritising quality, human written content more than ever before. This means that, while it can seem tempting to cut time with the use of AI (artificial intelligence) written content, your website will be less likely to show up in the first page of results.
While AI is certainly a useful tool in many aspects, it can never truly capture your brand’s authentic voice, which is what your viewers ultimately deserve, and what Google requires for your business to be successful online.
Voice Search Optimisation
With almost everyone now carrying a smartphone in their pocket, augmenting your content’s voice search optimisation (VSO) capabilities is critical if you want your brand to remain visible. Consider placing long-tail keywords in your content, to give browsers a better chance of being matched with your products. For example, if you’re a farmer selling fruit and vegetables, you may want to include phrases like ‘fresh, local organic strawberries’ to reach your target audience nearby.
Of course, this can be tailored to a wider market, depending on exactly what it is you’re selling.
Tuning into social media
If your brand has social media channels, then taking note of customers’ feedback is arguably the best thing you can do for your business. Take time to read through comments and get to know your audience. What are they asking for? While social media can sometimes seem like a lot of noise, it’s also the best way to focus in on trends, and can be hugely beneficial in giving your business the best chance at succeeding.
If you need advice on digital marketing, our team at Engage Web will be here to help. Give us a call today to discuss what we can do for your business.
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