Compounding and the long-term benefits of content marketing

Luke Meredith

If you have considered investing in organic search engine optimisation (SEO) methods, you may know that this is a long-term approach to digital marketing compared to other approaches such as pay-per-click (PPC) and Google Ads.

You may therefore be tempted to decide against organic content marketing in favour of a method that could garner quicker results. However, to better understand the huge potential benefits of organic SEO, it’s important to be aware of WHY it is naturally a long-term technique to online marketing.

Momentum

Organic content marketing is unlikely to produce noticeable results – such as huge increases in website traffic and increasing online conversions – right away. This is because your website needs time to build a library of content, all of which can bring more and more traffic to your website further down the line.

With a paid form of digital marketing, like PPC or Google Ads, your established budget is likely to contribute to bringing more eyes to your website, as you are paying for your site to be placed more favourably in search engine results pages (SERPs). This should increase your site’s traffic, for as long as your budget lasts. Once you stop paying, your site will no longer rank in the same way on SERPs, and your traffic is likely to fall.

SEO vs paid marketing

Organic SEO doesn’t have the same problem. The longer you spend building your website’s credibility through reliable, trustworthy and helpful content, when your site’s traffic increases, this will compound on top of the traffic it has already received previously. Even if your SEO campaign ends, every piece of content that was created during it will still exist. This means your website can still see results despite no longer actively paying for SEO.

Here at Engage Web, organic content marketing methods are our speciality. Our clients put their faith in us to bring them more business through the internet, and we deliver by increasing their site traffic and number of converted leads. Reach out to a member of our team today to discover how we can help.

About
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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

Compounding and the long-term benefits of content marketing