Once viewed as an optional extra, search engine optimisation (SEO) is now a necessity in the modern world of digital marketing.
SEO needs to be an integral part of your online business strategy, and is crucial to your success if you want to rank highly in the search engine results pages (SERPs). There are many ways, however, for businesses to trip up on this, with plenty of misconceptions in circulation.
Below, we take a look at some of the most common mistakes that business owners fall prey to.
Quantity over quality
You may be under the impression that churning out as many articles as possible increases your likelihood of being seen by your target audience.
However, one well-written blog post or article is vastly more effective than 10 rushed, disorganised ones. This is because Google’s algorithm rewards quality content over quantity – which is essentially the most important SEO practise in 2024.
Forgetting to update old content
Search engines such as Google take into account the quality of sitewide content – not just specific pages or blog posts.
Be sure to get into the habit of continuously updating or removing content that is no longer applicable, or is of poor quality, as these old, forgotten pages could be having an impact on your website’s rankings.
Neglecting keyword research
In order to match your website to your desired demographic, it’s vital to properly research your keywords.
By understanding what your target consumer is searching for, and what specific words and language they use, you can optimise your content to reflect this. It’s important to do this regularly, as industries tend to fluctuate, and you may have to update your keywords accordingly.
It’s also important to bear in mind which words your competitors are using. If you’re up against big authoritative companies, it may be worth adjusting your keywords slightly, so you’re not in direct competition.
If you need SEO advice, our team at Engage Web are here to help. Reach out today for a consultation on our bespoke SEO services.
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