Ask yourself this question, how often do you check your website’s traffic stats? If you’ve answered anything other than daily, you’re running the risk of missing out on a great part of your website’s potential.
Your website acts as a portal for your business. It brings you traffic, customers and money. If it’s not bringing you any custom it isn’t earning its keep. You need to make sure you know just how well your website is performing, how many visitors you’re getting and where they’re coming from.
You would let your business run out without checking your sales and your profits, otherwise you’d be blind to any potential problems. The same should be said for your website. You need to check your stats and see where it is succeeding, and where it is failing, so that you can work on where it needs improving, and make its strengths even stronger.
If you’re not getting any traffic from Google, you need to consult an SEO agency because something is wrong. If Yahoo! is your biggest referrer, equally something is wrong. If your visitors are all leaving after the first page and aren’t looking at your products, something is wrong.
If you haven’t checked your stats, how can you know what to do to improve your website, and thus your business?