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Charities to push ahead with increased social media


Charities to push ahead with increased social media

According to a recent report, not-for-profit groups are due to spend more money on social media in 2015 than ever before.

The research by Blackbaud, which provides software and services to charitable organisations, found that around half of the groups are planning on increasing their investments into social platforms.

Furthermore, around 62% of the not-for-profit groups polled revealed that they had taken on staff or added responsibilities to specifically deal with social media issues in 2014.

The increased social presence on users’ news feeds will be aimed at increasing follower engagement over the coming year, hopefully leading to more of the public helping out with causes, as well as raising the awareness of specific issues.

Of the 423 British and Irish professionals in the charitable sphere that were polled for the study, around 40% had rated their recent social efforts highly. This helped to emphasise that many are now viewing social media as more integral to their operations.

During last year, around 24% of the groups reported that they had increased their budget for social media. However, over double that number, at 53%, claimed that they will be doing so in 2015.

With many of the organisations already having added staff to help handle social news feeds and reputation management, a further 19% of those polled were planning on doing the same this year. Many of the charitable groups were also increasing their investments in analytical software and technology, to better monitor their social campaigns.

Tom Evans
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