Many SEO companies, or rather Internet marketing companies and websites, claim to be able to get guarantee first page listings for their clients. Some companies even claim to be able to get #1 rankings within 24 hours, or your money back.
This sounds wonderful doesn’t it?
However, as with most things that sound too good to be true, it is. Whenever the word ‘guarantee’ is used in relation to SEO services you should stay well away. Search engine rankings can never be guaranteed, and no ethical SEO company would ever offer guaranteed search engine rankings.
So are they lying when they offer guaranteed rankings?
Often when rankings are guaranteed, they relate to one of two things. Neither of which is any use to you. Here are the two usual cons with ‘guaranteed search engine rankings’.
Long search strings
One of the ways companies can get around their promise of guaranteed first place rankings in Google is to optimise your website for the occasional very longtail search string. This is a phrase that is made of several words, words that nobody else will search for, so that they can attain a first page ranking in Google for you.
The ranking is useless, it’s not for a keyword that you want to rank for and it will not win you any traffic – but it IS a first place ranking in Google.
This is the most common way of conning (because that’s what it is) people into paying for guaranteed SEO results. PPC stands for pay-per-click, and its most common use is through Google Adwords. Google Adwords are Google’s sponsored results that you see on the right hand side of Google results, and sometimes at the top.
Companies pay to appear there as every click on a PPC link costs them. This is akin to paying for an advert in a magazine or newspaper, and because many business owners don’t know the difference between SEO and PPC, some unethical agencies can get away with offering PPC as SEO, and performing miracles such as attaining rankings in under 24 hours.
So if any SEO company has offered guaranteed results to you, stay away from them, they are not to be trusted.