TikTok’s popularity has risen massively in recent years and there is no denying that it is now one of the most popular social media platforms. However, there are still many debates in the SEO world questioning if it should be considered a search engine.
Although it is a social media platform, TikTok, is considered by many to be the go-to tool when looking for information or news; this is especially the case for the younger generation.
When it comes to searching for information, younger audiences value the speed, convenience, relatability and reliability of a platform like TikTok, over Google. They also prefer the visual and interactive side of the social media platforms that regular search engines cannot provide to the same level. For example, people might go directly to TikTok or YouTube for a cooking tutorial, as it will offer a visual and audio breakdown of the tutorial, as well as comments from other people which could be useful. Previously, the go-to option would’ve been Google. Of course, for many other demographics, it still is.
Therefore, there is a growing emphasis on meeting your audience where they are, and part of this train of thought requires you to think of social media platforms as search engines.
A good way to do this would be through the use of paid ads on these platforms. While you may already choose to run campaigns like this on traditional search engines like Google, if you buy into the idea that apps like TikTok are search engines themselves, running ads on them may benefit you if you’re looking to attract that kind of audience.
If you’re looking to attract your ideal target audience online, speak to Engage Web today. We know what needs to be done to reach your customers, so reach out now to discover how we can help.
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