Those with even a casual acquaintance with search engine optimisation will understand that there are several aspects to it that must be employed to drive a website up the search rankings. The correct keywords, relevant site content, article submissions, high quality links and even the website’s name all have an important part to play, but it can be argued that your blog lies at the heart of it all.
What, you don’t have a blog?
Blogs are ubiquitous. It’s incredibly hard to give a definitive figure on how many exist. According to Technorati, a search engine for blogs, by 2008 there were 110 million blogs in existence, with just under 180,000 new blogs getting created every day. With so many of them out there, it can be a daunting task to make your business’ blog heard. So, how do you do it?
For your blog to be successful, it needs a constant supply of fresh, relevant content. This could be in the form of industry news, what’s happening within your company, or ‘how-to’ guides. One of the most important SEO jobs is to get as many high quality links pointing towards your website as possible, and blogs that feature FAQs or specialist advice are an excellent way to achieve this. An ethical search engine optimisation company knows that links from highly respected websites, such as Wikipedia or BBC News, can help your site achieve recognition as a trusted authority, and in turn will help propel your business to the summit of search engine results pages.
A well maintained blog can also be the driving force behind your social media campaign. A link to it can avoid spamming your business’ Facebook fans and friends with constant updates, and can bait the hook for potential customers via a tweet.
It’s obvious that a serious blog needs a serious strategy, and a reputable search engine optimisation company can hep you plan yours.