Deciding upon the best SEO strategy for your company is something that many business leaders struggle with. Yet many struggle so much that they fail to put a plan of any consequence in place, wasting effort, time and money.
However, as with many things, indecision is final so it is important to select coherent methods and understand where the vision is. Where no obvious plan suggests itself, doing something new and inventive is often far better than following staid methods tried by others.
This is one of the conclusions arrived at by blogger Kate Morris writing on seomoz.org this week and it is valuable advice.
Developing an innovative and engaging idea can take time, but this time will at least be well spent. It is also important that mistakes are allowed to happen.
That is not to say they should be actively sought of course, but not panicking when certain strategies do not work and having the confidence to move forward with the next one is a proven path to success.
Being bold in this way is also exciting and challenges people to work on even more ground-breaking ideas. These ideas should of course be encouraged.
Yet despite this, looking after the basics is still necessary.
One great tip in the blog is to look at those pages placing on page two of the SERPs and improve these through content rewrites, title tag updates and meta description tidy ups.
Ultimately, new and fresh concepts with old and trusted mainstays complement each other wonderfully.
- How to surf the rising tide of content marketing - June 5, 2018
- Money saving tips for content marketing - May 16, 2018
- Is your content readable enough? - March 21, 2018
