Any news provider knows that offering up quality, up-to-date content helps to bring visitors to a website, but the rising use of voice searching may mean that you need to think about how you structure your articles.
The differences with voice search start with the user’s intention. While a traditional searcher would type selected keywords into a text box, people using voice search are more inclined to use a conversational query. Such questions tend to demand a specific answer, and major search engines like Google are looking to provide direct responses from “rich” webpages.
For example, imagine that someone is interested in a recent football match. This person might ask, “How did Liverpool do last night?” The search engine will then try to marry up this question with a webpage that clearly answers the query. In this case, the ideal result would be a match report that first summarises Liverpool FC’s performance.
From a search engine optimisation (SEO) viewpoint, the keywords in the query become less important than the intention behind the question. This means that it’s important for a candidate webpage to clearly answer the user’s needs, preferably early on in the content. The searcher then doesn’t have to click through multiple links to get the information they asked for.
If you write your own content for a news feed, you need to be aware of changing search trends. However, working with an SEO copywriting service can be a much easier way of providing quality content, which takes into account the latest in best practices.
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