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Apple slice

Alphabet pips Apple as most valuable company

Apple slice

Alphabet pips Apple as most valuable company

Alphabet, the parent company of Google, has been named as the most valuable company in the world, successfully overtaking Apple to the title.

The creators of the iPhone had held this title for four years before Tuesday’s announcement. Alphabet was valued at $548bn (£379bn), which is just ahead of the value of Apple, which is listed as $534bn (£369bn).

The announcement had an instant impact on the stock market, sending the share price of Alphabet up an extra 9% within hours. The Californian enterprise revealed profits of $4.9bn (£3.4bn) for the fourth and final quarter of 2015, which signifies an increase from the figure of $4.7bn (£3.2bn) in 2014.

Although Apple has been overtaken as the most valuable company, it is still posting results that can be deemed successful. It confirmed its biggest quarterly profit in its history for the final three months of last year, which totalled $18bn (£11.8bn).

The tech giant took over as most valuable company back in 2012 when it took the title from ExxonMobil in 2012, which was a remarkable achievement considering the company was on the verge of collapse back in 1997. At its peak in 2015, the valuation of the company rose to $760bn (£520bn) but that price dipped as the company struggled to put forward any ideas for a new blockbuster product.

Google originally revealed the formation of Alphabet as its parent company back in August to better reflect the way in which the company handles its projects, products and day-to-day running. The parent company is the home to some of the search giant’s most ambitious research projects, such as Google Fiber, Nest and X Lab, as well as products such as the self-driving car and Google Glass.

Even though Google is now just one branch of Alphabet, it still contains some of the world’s most well known products and services, such as Android, YouTube and of course its iconic search engine. Many companies hire online marketing agencies such as Engage Web to help them become more searchable within Google’s search engine by ensuring websites comply with the search engine’s standards and regulations.

Ensuring that your business is easily searchable in both desktop and mobile versions of the site is essential as the search engine adopts more of a business directory feel to it, with business listings going hand in hand with keyword searches.

Alan Littler
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