Engage Web logo - horizontal-resized


Adwords taking more than $100million a day

Adwords taking more than $100million a day

A new report has claimed that Google is taking home more than $100million (£62.5million) a day from its AdWords operation. This figure is likely only to rise as companies increase their spending on online ad campaigns.

The report, which has been compiled by internet marketing software company WordStream, has closely analysed the search engine giant’s tool, revealing just how successful it is.

As well as showing how profitable it is, the report has also shown that Google search has 5.6 billion ad impressions per day. These in turn attract 193 million clicks, which equates to a click-through rate (CTR) of 3.5 per cent.

Of these, 5.6 per cent, or 11 million are converted to sales.

The highest-spending industries on AdWords were also revealed.

Firms operating in the retail and travel sectors were well represented. However, the biggest spender was the finance industry. With nearly 1.4 million transactions completed .

The least successful conversions were perhaps unsurprisingly seen in the travel industry.

For many marketers and SEO targeted advert creators, the number of ad impressions is an incredibly important figure. Whilst not a true reflection of how successful the ad is, it is a reflection of how many people are potentially viewing it.

Armed with this information, it can be determined just how effective ads are. By comparing results against previous ads and the results of competitors results, far better decisions can be made.

However, whilst strong and moving forward, the report also revealed how people are less likely to respond to ads, than they are organic results from their search terms.

Get in touch

Please enable JavaScript in your browser to complete this form.

What is 7+4?


This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


Book a consultation with Engage Web

Sorry to interrupt, but would you like to download our FREE Social Media Calendars?

Social Media Calendar Product Mock Up for web

 You can use them to plan your social media and content in advance, saving you time and getting better results. When you use our social media calendars, you'll always know what's trending and what to post about for your business.