A brand new update to Google’s PageSpeed Insights

A few weeks ago, Google announced that its PageSpeed Insights tool would be updated and a new interface to the tool would be released that would enable search engine optimisers (SEOs) to gain more insight into their websites’ page speed.

This free tool from Google allows you to easily analyse the speed of your website, which has been a Google ranking factor for SEO since 2010 and can also affect the experience of your website visitors.

The new updated PageSpeed tool started rolling out yesterday, as announced by Addy Osmani, an Engineering Manager from Google, on his Twitter account:

Introducing the new PageSpeed Insights: a more intuitive way to measure performance & improve it using real-world and lab data.

Details: https://t.co/wxk98nOWOE
Try it: https://t.co/MOHTC8eRvP pic.twitter.com/nrD2C6NPth

— Addy Osmani (@addyosmani) November 16, 2021

What’s new in the update?

The update brings a whole new experience to the tool that is easier to understand, and gives you even more data to help you optimise your site for page speed. The tool also makes it easier to see if your website meets the criteria for Core Web Vitals, which has been used as a ranking factor by Google since July this year.

What is Core Web Vitals?

Core Web Vitals measures the speed, responsiveness, and visual stability on your website, and was released to make sure visitors to websites had a good user experience.

More details about the Core Web Vitals update are here, and you can find the new tool and test your website’s page speed here.

At Engage Web, we offer SEO services that help businesses to increase traffic to their website, and we also will make sure your website is performing at its best and offering users a good experience while they visit and navigate your site. To find out more about what we do, why not get in touch and have a chat with our friendly team?

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Jonathon Roberts

Jonathon lives and breathes marketing, boasting a degree in Business Management and Marketing Management and a diverse list of experiences both professional and voluntary. Having grown up in the thick of the digital and social media age, he has been quick to dive into online marketing and search engine optimisation in his career and spare time, spanning such fields as academics, local business and sport.

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