4 important reasons why you need SEO

Luke Meredith

You’ve probably heard about search engine optimisation (SEO) before.

Whether you’ve had someone try and sell it to you, or been told in no uncertain terms that your business needs it, you may still not truly understand what it is.

If you want to know exactly how SEO will benefit your business, this blog will list four massive direct benefits SEO can have on your business. If you’re unsure of the impact SEO can have, just take a look at the reasons outlined below.

SEO helps your website convert leads

If you have a fancy new website that you’re (rightfully) proud of, it’s now time for it to do it’s job – bring you business.

However, for your website to be your #1 salesperson, you need your online audience to find you. This is exactly what SEO is for. Effective, trusted methods of SEO, including (but not limited to) high rankings in search engine results pages (SERPs), allow your website to perform better among your target audience. Once they’ve found you, you can rely on your website to do the rest.

It’s a crucial element of your marketing strategy

Unfortunately, it’s not quite as simple as just ‘adding some SEO’ to your website to help it perform better. Effective SEO requires technical work from experts in the industry, so it would be a risk not to consider it for your business.

However, SEO, like any other form of marketing, is best applied alongside other techniques to maximise your business’s potential.

SEO builds your business’s credibility

Strong and consistent SEO helps you build your brand in line with your business’s overall principles and goals. This helps you to build credibility among your ideal customers. A strong SEO campaign identifies a target audience, and establishes the business as THE go-to solution for the target audience’s problems.

It’s a business investment

Some people who think they want SEO, in reality, simply want to be taken to the top of Google’s search rankings, not knowing that what they’re actually paying for is a long-term return.

SEO, when done right, is often a hugely successful and profitable marketing approach in the long term. Short-term results are absolutely possible too, but it’s better to see SEO as an investment in your business, in your website, and in your brand.

If you can see SEO in your business’s future, then our industry-leading experts at Engage Web would love to help you in your efforts. Speak to our team now and discover how we can help your business reach its ultimate goals.

About
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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

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4 important reasons why you need SEO