As a budding entrepreneur, you may be excited by the prospect of starting up your own business – and for good reason.
Building your own branding from scratch can be an exciting and rewarding prospect, yet that’s not to say it doesn’t come with its challenges. One of the biggest pitfalls new business owners face is not putting enough time, effort and funding into their new company’s website – and in a largely digitally-focused world, this is one of the biggest blunders a new business owner can make.
Regardless of the size of your business, or the products or services you offer, a good quality website is essential to gaining traction. While it needs to be informative, the aesthetic of your website is arguably just as important as its content. A cluttered, text-heavy home page, for example, is unlikely to make viewers want to stick around for long. So, with this in mind:
Ensure your website is user-friendly
While it may be tempting to cram as much information into your pages as possible, it is often far more lucrative to slim down your text, instead using a few chosen SEO- (search engine optimisation) friendly keywords to pull your target audience in.
Your viewers are unlikely to want to sit through reams of block text, so only write about what you deem is necessary. In this fast-paced society, people like to skim through websites to find what they’re looking for – so make sure they find it, without being bogged down by text.
It’s also important to consider your website’s usability across multiple platforms. Most people these days use their phones to browse the internet, so ensure your site works well on both mobile and desktop browsers.
Lastly on this topic, ensure your site is easy to navigate. Having clear buttons to access specific pages will prevent customers from going round in circles, ultimately getting frustrated with their experience and leading them to close down your page altogether.
Design a logo that is emblematic of your brand
Some brands are so synonymous with their logo, you don’t even have to see their name to know who they are.
Choosing the right logo, therefore, is crucial to your business’s success. It’s the first thing customers will see, so make sure its representative of your brand and its values.
In a similar vein, the colour palette of your brand is also imperative in creating the right impression. Choose your aesthetic and stick to it, ensuring it’s consistent across your website, any social media pages, and any physical storefronts too. The same goes for your choice of font.
Branch out with your social media
While your website can be seen as your online shop, social media is a great way to give viewers a more intimate impression of you and your team on an individual basis.
While it can be a wonderful secondary platform to promote your items, it is also a way to give your subscribers (or newcomers) a glimpse into behind the scenes. You can also offer discount codes and special offers to encourage newbies to subscribe, or reward the loyalty of long-time patrons, which may ultimately lead to higher conversation rates.
If you’re looking to build a website from scratch, or give your existing platform a fresh new look, our team at Engage Web can offer expert advice on building your traffic organically.