With Christmas just around the corner, ‘tis the season where businesses are often at their busiest!
A lot of companies begin to plan their winter campaigns before the summer has even ended, in preparation for what can sometimes be an overwhelming period. If you’re a little late to the party, or your business could do with some fresh ideas, read on to take a look at our suggestions on how to give your emails a sprinkling of festivity:
Send your season’s greetings
A greetings card can be a simple yet effective way of reaching out to your customers at this time of year. It could be as simple as a “Happy Holidays” graphic, or could even involve a personalised approach, thanking your patrons for their support and offering a teaser of a sale or upcoming event in the new year.
Prepare a Christmas countdown
You can generate excitement around your products by initiating a Christmas countdown campaign, with time-limited discount codes or exclusive offerings to those on your mailing list.
Advertise a limited addition offering
A product that is unique to this time of year (think ‘Christmas Starbucks cups’) is often a great way to build a sense of urgency in your audience. If they were already considering buying a product from you, a limited item may just be the incentive to get them clicking ‘Buy’.
At Engage Web, we specialise in all things digital marketing. If you feel that your business could do with a “New Year, New Look”, then speak to our team today for a fresh start.
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