You’ve created social media accounts for your business, and now you’re looking for ways to engage with your audience, learn more about what they like, and build up brand awareness.
Creating effective and interactive content is a great way to get people engaging with your business on social media. Interactive content sees a staggering 52.6% more engagement than static content, meaning your visitors are more likely to stick around for longer.
We’ve compiled a handy list of tips you can follow to encourage interaction on your social media posts.
Conduct a quiz
We’ve all completed one of those Facebook quizzes that tell us what type of animal or movie character we’d be. We’re curious, and enjoy the excitement and validation of these activities.
A quiz can provide more than entertainment, however. A quiz can provide valuable information to your business and to the person taking part.
A quiz could help a customer decide which product is best for them, in turn driving sales, or it could give your business an insight into your audience.
Post regularly
One of our top tips to enhance social media engagement for your business is to post regular content.
Social media algorithms are thought to favour accounts that post consistently. By posting frequently, you’ll naturally increase your engagement and following, in turn encouraging further reach and impressions by appearing more regularly on the feed.
There’s no blueprint to follow for this, however generally we’d recommend posting every few days to maximize your visibility. Think about how often your family and friends post on social media – do you ever miss their posts?
Studies show that Instagram reels achieve a 22% higher engagement rate than static posts on the app, so be sure to include these in your strategy!
Host a giveaway
Hosting a giveaway on social media is a foolproof way to increase your followers, engagement and reach. Who doesn’t love a freebie?
A typical Instagram giveaway will offer followers the chance to win sought-after goods in return for following a set of instructions. These instructions are typically “like this post”, “tag a friend in the comments” and “follow the account to be in with a chance of winning”. However, it’s important to keep in mind Instagram’s regulations if you choose to use the platform in this way.
For the value of a giveaway prize, you can encourage engagement on your post and grow a following that will naturally engage with any future posts you make.
At Engage Web, we’re experts when it comes to digital marketing. If you’re looking for help creating content that will engage your readers, reach out and speak to our friendly team today.
- Keyword research tips you may not have considered - September 26, 2024
- Google Analytics 4 introduces new update - September 13, 2024
- The risks and benefits of a link exchange - September 9, 2024
