3 crucial email marketing tips for your next campaign

Luke Meredith

When aiming to reach your target audience through email, you must make sure the messages that reach their inbox catch their attention.

If they don’t feel compelled to read on, they’ll likely delete your emails straightaway or, worse, unsubscribe from your mailing list altogether.

Here are some important tips you need to remember for your next email marketing campaign.

Personalise your emails

Nobody likes receiving an email when it’s patently obvious they’re clearly one of dozens, hundreds or even thousands of people receiving the exact same message. Studies have shown that personalised emails have a 50% higher open rate* than non-personalised ones.

There are various digital marketing techniques you can implement to gain information on the subscribers in your email database to help you with this personalisation.

Mobile-friendly emails

Just like with a website, a poor mobile experience is very likely to turn your audience away from your email messages.

Since the majority of emails are now opened and read on mobile devices, you simply cannot afford for your campaign to be marred by a poor user experience.

Emotional language

Be sure to tap in to your audience’s desires and, crucially, their pain points, when creating engaging copy for your emails.

You want them to feel like you relate to their problems, and that you have the perfect solution for them. If you don’t convey this message, they’re unlikely to care too much about what you’re providing.

At Engage Web, our team are true experts when it comes to various aspects of digital marketing, including email marketing. Reach out to us today to find out how we can benefit your business.

About
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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

3 crucial email marketing tips for your next campaign