In a town known for everything from its shipbuilding history to being home to possibly the first ever publicly funded park, Birkenhead businesses need to do everything they can to stand above the crowd. One of the most effective ways to do this is to invest in a digital marketing plan geared around search engine optimisation.
Birkenhead businesses that use search engine optimisation, or SEO, are creating content and integrating web design techniques that help their site perform well in search engine rankings. All this is a specialism of ours at Engage Web – your local SEO expert.
In simple terms, search engine optimisation means tailoring content to appear in search engines.
In times gone by, SEO was often performed in crude ways, such as stuffing content with the same irrelevant keywords and even typing content in the same colour as the website’s background, meaning human visitors were unlikely to notice the text, but search engines were able to detect it.
Thankfully, more sophisticated algorithms introduced by Google and other search engines have largely led to these practices being phased out. Keyword research and usage remain important, but SEO is becoming increasingly about natural and high-quality writing. The algorithms are always changing and improving, so it’s vital to “future-proof” your content and ensure that you are not simply catering to the latest trends. In the long term, the most important aim is to write in a way that interests and informs your reader, while at the same time sending clear signals to search engines regarding what the content is all about.
While SEO is usually thought of as a content matter, some aspects of how a website is built can tie in with it as well, with search engines tending to dislike sites that show, for example, poor mobile usability or slow loading speeds. Such sites are unlikely to perform well in the rankings even if their content is excellent.
For many products and services, internet users are looking for a business near them, so making your location a part of your search engine optimisation campaign can be pivotal.
For example, if someone living in Birkenhead is looking for a pet shop in their area, they might well search for “pet shop in Birkenhead”, or simply “pet shop near me” and let the location services on their computer or phone do the work. So, would your site have the right content that sends signals to Google, Bing, Yahoo, DuckDuckGo and other search engines, telling them that it’s worth ranking for that search term?
Some local input on a website can certainly help. After all, if a website is about Birkenhead, visitors from the Wirral town will expect the site to be in tune with what’s going on in the area and what makes the town tick. For that reason, although search engine optimisation has global appeal, it often makes sense to use a local SEO company with a good knowledge and understanding of your area.
If you’re looking to reap the benefits of search engine optimisation in the Birkenhead area, we can help you here at Engage Web.
Based just down the M53 in Ellesmere Port, consider us your local SEO expert who will get to know your business, what you do better than anyone else, and what you want to get out of your website. Our skilled design and content teams can then use our SEO expertise to find the words and attributes that help search engines direct users to your site and start bringing in more business.
It all starts by getting in touch with us. Fill in our contact form or give us a call, and you’ll be on your way to launching or revolutionising your online marketing campaign.
When you need advice on search engine optimisation tactics, PPC plans or any other form of web marketing, contact our team at Engage Web. We can help with a wide variety of services, whether it’s SEO itself, copywriting for web copy or regular news articles and blogs, or even YouTube filming; so call us on 0345 621 4321 for an informal chat.
Our team will be happy to help you plan your approach to the web and help with your website’s needs.
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