BA uses Google to identify specific passengers

Posted on July 11, 2012


Google will be used by British Airways to ensure staff are aware of specific passengers before they arrive at the check-in desk. The new technology launched by British Airways will utilise the popular search engine so that airline staff will be able to recognise important people as soon as they arrive at the airport.

Selected passengers like financial company chief executives may not always be instantly recognisable by British Airways employees until they have actually checked in. The “Know Me” system launched by British Airways will produce an image and information courtesy of Google. This will allow staff to be aware of certain passengers and be proactive in their approach, providing a personal element to their service.

Customer services agents, equipped with an iPad, will receive messages from the programme that contain an image of certain passengers and relevant information. Check-in staff and senior cabin crew will also be able to retrieve the information via the British Airways computer system. The system will also identify any passengers who may have experienced problems on past flights, so that British Airways staff can offer extra help and support to make their journey easier. British Airways intend to send around 4,500 “personal recognition messages” each day by the end of 2012.

Google is utilised by a large number of businesses in many different ways, as demonstrated by the latest technology at British Airways. As Google becomes integrated with more businesses, the demand for SEO jobs increases. The search engine has become a stable feature of the SEO campaign of many companies, from Chester to the other side of the world.


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