Engage Web Lianne Wilkinson, Author at Engage Web - Page 2 of 2

Panda endangers your website

Posted on December 10, 2012

Anyone keeping up with the more recent changes from Google over the last 12 months could be forgiven for thinking the search giant has branched out into protecting wildlife. However, the very cute and cuddly names given to its recent algorithm updates, Panda and Penguin, have meant many websites have become endangered as far as their search engine rankings are concerned.

It’s not that Google’s algorithm updates have changed what it’s looking for in a website; they mean the search giant is improving how it separates the proverbial wheat from the chaff. The updates aim to crack down on bought links and keyword-stuff content. Punishing these previously successful SEO (search engine optimisation) techniques has sent a lot of Internet marketing companies back to (more…)

Posted by Lianne Wilkinson

Copy write or copy wrong?

Posted on December 3, 2012

What does your company website say about you, your company and your ethos? Does it convey your company’s core values, is it filled with the same passion for your business as you are, or are you ashamed to show it to clients and customers?

It is difficult to succeed in business without being passionate, without having something which sets your business aside from the competition – yet all too often this unique selling point isn’t reflected in a firm’s website. Where values and ethos should be conveyed, banality and plagiarism are rife.

There are Internet companies out there offering ‘industry specific content’ for your website, so you can just ‘copy’ and ‘paste’ your content to be (more…)

Posted by Lianne Wilkinson

How to Survive a Penguin Attack!

Posted on November 28, 2012

Penguins may seem all cute and cuddly but, when they’re owned by Google and they’re looking for low quality paid links to your website, they can be vicious, powerful little blighters ready to take your site down in a flurry of screams and feathers.

Penguin is the adorable name Google gave to one of its big updates over the last 12 months. Penguin’s job is to crack down on the low quality paid links some websites and SEO companies have relied upon to gain better rankings.

Google is always keen to clean up its rankings of sites that don’t deserve to be there by identifying sites which have used paid links instead of building up quality, useful content and attracted natural links. This update affected approximately of 3.1% of search queries in the English language, and a further refresh of the update recently affected (more…)

Posted by Lianne Wilkinson

The Dark, Dark Secret Behind SEO

Posted on November 26, 2012

There are few industries with the type of dark and shady reputation seemingly reserved for search engine optimisation and Internet marketing. If truth be told, some of the industry probably deserves this reputation and has done little over the years to dispel it.

Many SEO companies have, over the years, contributed to this clandestine image by employing what is called ‘black hat’ tactics with clients’ websites, such as renting links, spinning articles and filling websites with nonsensical content just for the sake of adding keywords.

These things were done, in short, because they worked.

Much like Anakin Skywalker turning to the Dark side and becoming Darth Vader, this represented the quick and easy path. Sadly for them, Google (more…)

Posted by Lianne Wilkinson

Attract Links Through Content

Posted on November 23, 2012

Ever since Google was the first search engine to start using links as a method of ranking websites, link building has been a vital part of Internet marketing. SEO companies and marketing departments have spent countless hours seeking out websites with which to build links to their own sites, and the more unscrupulous would go down the ‘paid links’ path – something which has always been against Google’s Terms of Service and, thanks to the recent Penguin updates, has even begun to have a detrimental impact on websites.

One problem is ‘link building’ takes a long time, and isn’t natural. Also, the quality of links you tend to get from seeking links is often lower than the quality of links great websites naturally acquire – so a far better method is to attract links, rather than build them. By attracting links you’ll end up with (more…)

Posted by Lianne Wilkinson

SEO isn’t about links anymore; it’s about engagement

Posted on November 22, 2012

Ever since Google won the search wars with its algorithm based on links and link strength, SEO has been a constant quest for links – with SEO companies promising ‘quality’ links to improve your rankings within the search giant’s pages. Google has always maintained the act of ‘buying’ or ‘renting’ links was against its terms and conditions, even though it still rewarded websites with the best link profiles. Its actions seemed at odds with its beliefs, and this is why so many Internet marketing companies ploughed on regardless with their paid links, secure in the knowledge they would get the results their clients demanded.

This has all changed now thanks to Google finally practising what it preaches, and taking swift action against websites with unnatural link profiles. Even some SEO companies themselves have found their (more…)

Posted by Lianne Wilkinson

StuckOn Rebrands to Engage Web

Posted on August 15, 2012

SEO is changing, and so are we

It’s 15th August and we’re excited to announce that we have rebranded and changed our name to Engage Web.

This is not just a flight of fancy – as Google continues to adapt its offering, influencing how people search on the web, StuckOn Internet Marketing has evolved into Engage Web with a keener focus on visitor engagement and interaction ensuring our clients continue to enjoy a competitive edge in their markets.

The SEO industry has seen some significant changes of late with a greater emphasis being placed on user engagement and (more…)

Posted by Lianne Wilkinson

SEO Client Account Manager – Online Marketing

Posted on July 3, 2012

SEO Client Account Manager

The Account Manager is a key organisational role. At Engage Web, we have an opening for a genuine client account manager – there are no (more…)

Posted by Lianne Wilkinson
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