Engage Web Lianne Wilkinson, Author at Engage Web

Three female role models in the business world

Posted on March 26, 2014

It’s a common belief that, especially at senior management and ownership levels, business is a man’s world. Admittedly, statistics still back this up, with the Professional Boards Forum revealing earlier this year that the numbers of women in the boardrooms of FTSE 100 companies are rising, but still only equate to about one out of five representatives.

However, despite this gender imbalance, there are glimmering examples of highly successful businesswomen in the UK, proving that girls are more than capable at holding their own and (more…)

Posted by Lianne Wilkinson

The Launch of Readyroom, Hummingbird & Changes to SEO

Posted on October 2, 2013

If you follow us on Twitter, ‘like’ us on Facebook, read our blog or subscribe to our newsletter, then you may already be aware that Google has probably made more changes in the last 12-18 months than it has in the previous 3-4 years!  In its efforts to constantly punish those who have been ‘cheating’, and in getting rid of the sites using dodgy methods, Google has also devalued most (more…)

Posted by Lianne Wilkinson

Account Executive – Online Marketing

Posted on May 13, 2013

Account Executives

Our Account Executive roles are a key organisational role.  Candidates should be well organised, have the confidence and ability to liaise with internal departments and (more…)

Posted by Lianne Wilkinson

Engage Web unveils Pressroom, a new content and social media integrated service

Posted on March 15, 2013

Cheshire and Wirral, 15th March 2013: Search engine optimisation experts and Morgan Foundation Best New Business 2012 award finalist, Engage Web, has lifted the lid on Pressroom, its brand new content service.

The company is the brainchild of Lianne Wilkinson and Darren Jamieson, two online marketing experts who set up Engage Web to help businesses promote themselves on (more…)

Posted by Lianne Wilkinson

Panda endangers your website

Posted on December 10, 2012

Anyone keeping up with the more recent changes from Google over the last 12 months could be forgiven for thinking the search giant has branched out into protecting wildlife. However, the very cute and cuddly names given to its recent algorithm updates, Panda and Penguin, have meant many websites have become endangered as far as their search engine rankings are concerned.

It’s not that Google’s algorithm updates have changed what it’s looking for in a website; they mean the search giant is improving how it separates the proverbial wheat from the chaff. The updates aim to crack down on bought links and keyword-stuff content. Punishing these previously successful SEO (search engine optimisation) techniques has sent a lot of Internet marketing companies back to (more…)

Posted by Lianne Wilkinson

Copy write or copy wrong?

Posted on December 3, 2012

What does your company website say about you, your company and your ethos? Does it convey your company’s core values, is it filled with the same passion for your business as you are, or are you ashamed to show it to clients and customers?

It is difficult to succeed in business without being passionate, without having something which sets your business aside from the competition – yet all too often this unique selling point isn’t reflected in a firm’s website. Where values and ethos should be conveyed, banality and plagiarism are rife.

There are Internet companies out there offering ‘industry specific content’ for your website, so you can just ‘copy’ and ‘paste’ your content to be (more…)

Posted by Lianne Wilkinson

How to Survive a Penguin Attack!

Posted on November 28, 2012

Penguins may seem all cute and cuddly but, when they’re owned by Google and they’re looking for low quality paid links to your website, they can be vicious, powerful little blighters ready to take your site down in a flurry of screams and feathers.

Penguin is the adorable name Google gave to one of its big updates over the last 12 months. Penguin’s job is to crack down on the low quality paid links some websites and SEO companies have relied upon to gain better rankings.

Google is always keen to clean up its rankings of sites that don’t deserve to be there by identifying sites which have used paid links instead of building up quality, useful content and attracted natural links. This update affected approximately of 3.1% of search queries in the English language, and a further refresh of the update recently affected (more…)

Posted by Lianne Wilkinson

The Dark, Dark Secret Behind SEO

Posted on November 26, 2012

There are few industries with the type of dark and shady reputation seemingly reserved for search engine optimisation and Internet marketing. If truth be told, some of the industry probably deserves this reputation and has done little over the years to dispel it.

Many SEO companies have, over the years, contributed to this clandestine image by employing what is called ‘black hat’ tactics with clients’ websites, such as renting links, spinning articles and filling websites with nonsensical content just for the sake of adding keywords.

These things were done, in short, because they worked.

Much like Anakin Skywalker turning to the Dark side and becoming Darth Vader, this represented the quick and easy path. Sadly for them, Google (more…)

Posted by Lianne Wilkinson
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