Engage Web Jake, Author at Engage Web

Where do new Search engines come into play with Content?

Posted on August 8, 2008

With new search engines cropping up, such as the much publicised Cuil, you may wonder what this means for your website? Do you need to do anything different to cater to them, should you optimise in a different way, will they send you more traffic than Google?

The fact of the matter is that you don’t need to consider new search engines such as Cuil, because the essence of a successful search engine is the search engine that gives users the most relevant results to their queries, that’s why Google has become so successful in the first place. (more…)

Posted by Jake

Some SEO companies can’t move forward

Posted on August 7, 2008

Content is a relatively new idea in the field of SEO, so much so that a great many SEO companies have yet to embrace it or even understand it. Content is very simple, the more you update your website the more you’ll be spidered, the more relevant information you add the better you’ll rank for terms related to your industry.

Yet the leading lights in SEO in the UK just don’t understand it. They’re unprepared to move on and insist on sticking with the same well-used ideas. Sure, some of these ideas work, but some of them don’t. (more…)

Posted by Jake

It’s not what you write; it’s how you write it

Posted on July 4, 2008

One of the most difficult aspects of content for some people to understand is exactly how the tone of the content should read. In order for content to have the best impact on your website and its search engine rankings, the content needs to be crafted in a specific manner. However, this proves very difficult for some people to comprehend.

Regular, interesting content does not mean adding advertorials to your website. It’s not an exercise where you can promote your products and services, writing sales pitches about how great your business is. No, that type of content has no place in this industry and will not benefit your website in terms of Google listings, repeat visitors, garnering natural links or turning visits into conversions. (more…)

Posted by Jake

Even SEO’s don’t get content

Posted on July 2, 2008

This week I was chatting with an SEO at one of the leading SEO companies in the UK about content, and I was staggered to learn that he really didn’t grasp the concept at all. He wondered why websites needed regular updates, and why you can’t just add numerous blog posts or pages to a website at once.

The concept of regularly updated content just passed him by completely, and he’s a professional SEO. (more…)

Posted by Jake

Prioritising your website’s blog

Posted on June 24, 2008

Be honest, if you had to write on your own company website everyday how much of a priority would it be to you? Would you put off phoning a client to write an article about how your service benefits customers, or hold off sending out an invoice to write about a news item that relates to your business?

Most people would say no, of course not. The process of doing business, running your own company and servicing your customers comes before writing your blog, writing on your website. It’s only natural, but that’s where many companies fail to make the step up to the next level. (more…)

Posted by Jake

What value do blogs on a sub-domain have?

Posted on June 23, 2008

One problem we often come across with websites is when the website owner, or usually the design agency, has created a blog for the site and housed it on a subdomain, or sometimes a completely different domain. For example, they might have created news.directcontent.co.uk, instead of directcontent.co.uk/news.

What’s the difference though? Surely it doesn’t matter?

Well actually it’s critical. Housing your blog on a subdomain has no impact to the SEO of your website whatsoever. Yes it will provide a few external links, but it will add nothing to the content of your site because Google sees it as a different site entirely. Any content you add to a blog on a subdomain isn’t counted towards the content on your website. (more…)

Posted by Jake

It’s targeted content that matters

Posted on June 13, 2008

One the things people ask about writing content for their website is how can we find enough information on their industry to write about, and more importantly how can writing about the same thing, or very similar subjects, actually add value to their website?

Let’s look at the second part to that question first. Google has a mission to provide the most relevant search results for a user to any query. Therefore when someone is looking for information about a specific subject, the most relevant website about that subject is most likely the one with the most information about it. So, if your website has hundreds of pages all detailing various aspects of your industry, you’re clearly a relevant website for that subject. This increases your chances of Google returning your website first at the top of the SERPs. (more…)

Posted by Jake

Why don’t other SEO companies offer content?

Posted on June 11, 2008

One question you might be asking is why don’t other SEO companies offer content? If content is so important for your website’s rankings within Google, and so important for your website to become an authority, then surely other top SEO companies in the UK would be offering it as a service?

To be honest, you’d think they would. However you could go to a hundred different SEO professionals and ask them what they think is the most important thing in SEO and you could easily get over a hundred different answers. SEO is about opinion, much of it is down to the individual’s knowledge, experience and willingness to learn and embrace new ideas. (more…)

Posted by Jake
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