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Engage Web Alan Littler, Author at Engage Web - Page 2 of 79

Usage up, but projected revenue down for online giants

Posted on May 1, 2020

Google, Facebook and Twitter have all issued warnings that their financial results for the first quarter of the year are set to be lower than their original forecasts. This will be (more…)

Posted by Alan Littler

Is Google My Business set to benefit in the long term?

Posted on April 30, 2020

One result of the changing behaviour influenced by the COVID-19 pandemic is that Google My Business has become one of the more important local marketing tools for small to medium businesses.

The tool has (more…)

Posted by Alan Littler

What’s Facebook’s new video feature all about?

Posted on April 28, 2020

Social networking site Facebook has upped its pursuits relating to video and live streaming by introducing a new video-calling feature called Messenger Rooms.

At the end of March, when (more…)

Posted by Alan Littler

Why now’s the time to take advantage of Google Shopping

Posted on April 24, 2020

Google is about to make a major change to its Shopping service as it looks to compete better against the likes of Amazon in terms of product search.

The company is taking the step of opening up its search results within Shopping to unpaid and organic listings as of next week. The Shopping tab will primarily consist of free product listings, according to a company announcement made via a blog post on Tuesday.

This decision comes amid the coronavirus pandemic, which has seen many retailers having to close their physical stores to customers. This has meant that an ecommerce strategy has had to be adopted by all retailers, both to ensure company survival and help the public to get the supplies they need during government-enforced lockdowns.

According to Bill Ready, President of Commerce at Google and the author of the blog post, this crisis was the driving factor behind the company advancing its plans to make Shopping free for merchants. The change is to be a permanent one and fits into the company’s long-term vision for its position within digital commerce.

This means that retailers will be able to get more exposure to the millions of people that use Google to find products, while shoppers will be able to discover a wider variety of products.

While Google has said that the Shopping tab will consist primarily of free, organic listing, it will still accept paid listings. These will be given more prominent placements at the top of the Shopping tab and will be shown within the product listing carousels within the search engine’s search results.

Furthermore, Google announced a new partnership deal with payment gateway PayPal. Merchants who use PayPal will be able to link their accounts to Google’s Merchant Center. This will allow the online giant to pull in seller details more quickly and verify any trusted merchants.

Free listings within Google Shopping will initially be rolled out in the US, with the company planning to introduce it globally in the next few months, and continue it until the end of the year.

If your company needs help making itself visible online during these testing times, give Engage Web a call to find out how we can help.

Posted by Alan Littler

Google reports spike in phishing scams

Posted on April 21, 2020

Google has reported that scammers have been sending more than 18 million hoax emails to Gmail users about the coronavirus pandemic on a daily basis.

The tech company has said the current global situation has led to a spike in phishing attacks as criminals attempt to trick users into handing out their personal data. Google highlighted that (more…)

Posted by Alan Littler

Google to launch new video series

Posted on April 17, 2020

Search company Google is set to bring four of its top advocates together as part of a new video series it plans to launch that will be known as the Webmaster Conference Lightning Talks.

The series will (more…)

Posted by Alan Littler

Google highlights change in search behaviour during pandemic

Posted on April 16, 2020

Search giant Google has recently published data on recent trends in search, and has revealed the top five ways in which search behaviour has altered during the coronavirus pandemic.

The data (more…)

Posted by Alan Littler

European call for single coronavirus tracking system

Posted on April 9, 2020

The data protection watchdog for Europe has called for just one coronavirus app to be used throughout the European Union, as opposed to each nation creating its own.

Many countries all over the world are currently developing coronavirus tracking apps, but a number of privacy advocates are now warning of the dangers and threats these apps may pose. The European Data Protection Supervisor explained that a single EU app built with strong data protection features may be the best solution when seeking to track the virus.

The supervisor, Wojciech Wiewiórowski, said that the GDPR (General Data Protection Regulation) allows the processing of private and sensitive information when it is in the best interest of public health. He warned that national tools would not be the answer and that there is big responsibility when it comes to handling this kind of data.

Wiewiórowski’s home country of Poland has come under criticism for a quarantine app that it has developed, which tracks the location of a user whilst they are in self-isolation. Over the Atlantic in the US, a digital rights organisation called the Electronic Frontier Foundation has issued its own warning that governments around the world are demanding more surveillance powers in a bid to try and contain the coronavirus. It also highlights the need to cease these powers once the pandemic comes to an end.

It is believed that Ireland will be rolling out an app in the next couple of weeks on a voluntary basis, and the UK is considering its own options now that it has formally left the EU.

Wiewiórowski said that his office knows that many EU nations are in the process of developing mobile apps, and taking differing approaches. Wiewiórowski highlights that some use Bluetooth for contact tracking and points out that this seems to be a useful path. He does, however, believe that a single app should be coordinated within Europe.

He would also like the World Health Organization to be involved in its development and explained that any measures that involve public data should only be temporary, limited in their purpose, have restricted access and have a purpose.

Since the UK is no longer part of the EU, it is not subject to any EU initiative, but Wiewiórowski says that his office is in consultation with UK authorities as well as others from the US, New Zealand and Latin America.

UK health officials have confirmed that they were exploring the idea of an app and would only act on advice from the government’s scientific advisors, who believe that location tracking can play a vital role. They also believe that no-one should be forced to sign up to anything.

For many businesses, tracking specific actions, goals and conversions can help generate more sales and in the unprecedented times brought by the coronavirus pandemic, this may be more important than ever. If you need help converting business online, get in touch with Engage Web.

Posted by Alan Littler
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