Art lovers can enjoy virtual tours thanks to Google

Posted on April 15, 2012


The same technology as that used for Google Street View is now being applied to the Art Project, which gives users the opportunity to stroll around some of the most well known art galleries without leaving their armchair. In 2011, the Art Project was launched with the collections of 17 museums available for viewing. Another 46 museums and galleries have now signed up to offer 360 degree views of the galleries.

The Street View technology provides the ability to zoom in on favourite works of art, so users can see every detail in high definition. The National Gallery and Tate Britain were part of the project when it originally launched last year, with the Imperial War Museum, Royal Collection and the Victoria and Albert museum now being part of the project. In addition to being able to view institutions in the UK, users may also glimpse the wonders of the White House in Washington and the National Gallery of Modern Art in Delhi, India. Margo Georgiadis, Google’s President said:

“From now on anyone can visit these great institutions with just the click of a mouse. This project breaks down all of the barriers and allows people to study art in a seamless way.”

There are now more institutions around the world, 40 countries so far, who have signed up to the Google project to display their collections to users worldwide, from Liverpool to LA. Google is instrumental in a number of projects designed to give users access to more information, which is why it features so strongly in search engine optimisation campaigns.

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