In a bid to help channel owners on its network tighten up their filmmaking skills, YouTube is set to introduce a ‘YouTube Pro’ series of videos.
The series – which will be launched to give budding filmmakers advice on issues such as drawing advertisers, crowdfunding, managers and recording content – could also help marketers publishing videos as part of wider, content-heavy internet marketing strategy.
YouTube Pro will see established video-makers from YouTube and elsewhere come together to give pointers to audiences.
A post on YouTube’s blog said the first topic, ‘Working with Advertisers’, will be split over four videos. The speakers – one of whom is Spencer Griffin from comedy site CollegeHumor – will discuss branded content deals. This includes putting together a quality pitch, what should be included in a contract, deal pricing and, perhaps most importantly, how to keep the audience pleased.
The Google-owned video-sharing site is also expected to announce a number of live events set to take place in major cities all over the world, including Los Angeles, New York and London.
YouTube recently revealed that its users now upload an average of 100 hours’ worth of videos every hour. Only in the last two years has the site aimed to be more than just a video depository; in 2011, it launched its Channels programme, through which selected content providers can access funds to produce original content for channels on the site. YouTube is now an important platform for businesses looking to complement their tailored news feeds with relevant video content.