A recent earnings report from Yahoo may have put the search engine’s relationship with Microsoft into troubled waters, according to statements the company has been sending to press sources. A report for the company’s second quarter showed Yahoo’s search revenues were down, but the company blamed the Microsoft relationship for the decline.
It was originally thought that the search engine’s decline in advertising revenue was due to a general downward trend. Yahoo, which has been runner-up in the search engine contest for quite a long time now, has seemed to be losing ground steadily since 2008. Yahoo, however, claimed that without the 12% payment of revenue to Microsoft, and freed of the other company’s underperforming ads, things would be looking more positive.
The search industry has settled down since old-new competitor Bing was launched last year. If a break was made between Yahoo and Microsoft, however, it’s possible that things could be stirred up again. SEO experts and webmasters predicted big things for Bing, and many added tactics for the third-ranking search engine to their search engine optimisation plans. If Yahoo drops the relationship, things may change yet again.
It is possible that Yahoo’s stance on the matter is a cover for a genuine decline. In this case, the search ladder may be reshuffled for the first time in more than a decade. To all appearances, the decline is a gradual one, so site owners and those in SEO careers will have more than enough time to prepare their Bing tactics.