A new website was required by Touchstone Commercial Finance to update their brand. The client underwent a complete rebranding exercise, starting with a new logo from a local graphic designer. The website needed to match the new image.
The brief stated that no ‘obvious’ imagery was to be used for the design, which included photos of ‘men in suits’, ‘meetings’ and ‘people shaking hands’. Instead aspirational and lifestyle imagery was selected, to show the peace of mind that Touchstone Commercial Finance offers, rather than choosing photos to show the service itself.
A requirement of the project was to ensure all of the pages from the previous website were 301 redirected to pages on the website. This had to be done to make sure there was no loss of rankings from Google.
The website is fully updateable via the CMS, and includes a blog and testimonials section. The website is completely responsive, working as effectively on mobiles as it does on tablets, laptops and desktop machines.