Web Design:


Project Details

Beacon Financial Training has been a client of Engage Web’s for many years for online marketing, and ranks on the first page of Google for dozens of keywords.

The client wanted a revamp of their website, which was now several years’ old. Their closest competitors had all updated their sites to more modern designs, making Beacon Financial Training’s site look notably out of place on the first page of Google.

The new website needed to look simple and clean, whilst retaining the high-converting and ranking content across the key pages. It was imperative that the website did not lose any of its rankings with the redesign, so the content that Google saw as being important had to be retained.

The navigation was made simpler by merging some pages and cleaning up the text to avoid duplication of information, and the logo simplified and whited out.

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