Web Design: what does your web design say about you?
A website needs to deliver results. Web design isn’t merely about how a website looks; it’s about what it says and does for your business too.
The process of web design goes far beyond simply how a website looks. Although many people consider web design some sort of wallpaper that is plastered over pages of content, the process of building a website and its design naturally leads into website code and how the search engines see it. Too much design and the site will be too code-heavy, making it difficult for the search engine spiders to crawl and making it slow for users to load. Too little design and the branding could be lost and the visual impact reduced for the user. Therefore, it is vital to make sure that during the web design process, all such elements are taken into account and the right balance is sought.
At Engage Web, we can provide a complete service from site build to search and sale. You can rest assured knowing that we’re on your side and will work with you until your site delivers on every front.
The advantages of using our website design service include:
Taking SEO into consideration during web design. Our team at Engage Web has plenty of knowledge and experience with the search engines, meaning our web design won’t hinder you in the search engine results pages (SERPs). Some web designers ignore SEO during the design process, causing problems for the site with the search engines but, at Engage Web, we know how to play by the rules. There is more to search engine optimisation than can be included within web design but we include all the below considerations to make certain your site has the best start
Professional web design that not only makes sure your site looks the way you want, but works intuitively for a user. Your web design will be easy to navigate for both first time visitors and repeat users. Designed as a marketing tool for your business, we will help you understand what your target market expects to see and get from your website – allowing you to reap the rewards
Easy to manage website. Many designers forget that a website is an ever evolving entity, not something to be filled with billboard text and then forgotten. No matter how future-proof your website is at the start, at some point you will want to update your website. We believe you should have as much control as possible and can offer the flexibility and scalability so your website can evolve as your business grows. Our Content Management Systems make it easy for you to control your website content
Optimising for website speed. The speed with which your website pages load is a factor to both the search engines and to users. Users will typically wait no longer than 5 – 10 seconds for a page to load so, if you keep them waiting, you will lose a significant proportion; this is precisely why we keep commercial results in mind throughout the whole creation process
Usability & Accessibility. Two terms that are often confused with each other, accessibility means ensuring your website is freely available and usable by anyone visiting your site. Usability means ensuring visitors find the design intuitive and can use and interact with it easily. To get a return on your investment, it is vital that users can find what they want quickly and easily take action
Ownership rights of your domain. With Engage Web, we put control in your hands and when we register a domain on your behalf, your domain is registered directly to you
Reliable hosting. Once your website is complete, you need to ensure it is available for both users and search engines when they want it. At Engage Web, we provide reliable and trustworthy website hosting to make sure your website is live and ready
Following all this science is the creative web design you seek – ensuring your website looks professional, works with your brand and is as appealing as possible to your target market.
Our web design process:
Starting with what we call the ‘blue sky bit’, we discuss all your requirements with you. If the sky was the limit, what would you have your website do for you?
We want our web design to be a successful business step for you and generate the greatest return on investment possible. Your input is crucial. With your knowledge of your business and our website design expertise, we can work with you to understand what your customers will want from your website, where you want them to go and what you want them to do. Armed with this knowledge, we can apply our expertise and come up with the framework and structure for your website.
The website design sign-off
All our websites are bespoke to you; we don’t use templates. We’re unique and we think you should be too. We will produce a mock-up website design based upon the brief produced during the consultation period. Once the website design is signed off, we are ready to begin the website development phase. You will be provided with a test link, meaning you can view the site at all stages of its development and we will keep you updated on its progress from start to finish.
At Engage Web, we are sensitive to our clients’ needs meaning your business goals drive our website design services – and not the other way round.
Does your web design deliver?
Talk to us at Engage Web about your website design needs.