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The importance of journalistic skills in the digital age

Posted on October 5, 2013

 

It has become normal for people to suggest that standards are slipping in the UK when it comes to using the English language. While Twitter and Facebook have helped to build a culture of quick responses and linguistic shortcuts, it’s important not to forget that a business needs to prioritise quality when it comes to the creation of online content.

Well-written articles and features can not only boost the online presence of a company, they also add an air of professionalism and show that the business takes pride in everything it offers to its customers. This, in turn, should help the company to gain trust from the consumers who are thinking about investing their money in its products.

News articles act as the teasers that draw people in. They allow a firm to broaden its reach on Google and to really assert its authority in the industry. The best way to achieve such results is to tailor the news items or features that are uploaded to the website to cover current issues which are related to the field.

Even well-written social media posts are crucial in this multi-faceted, digital age. As more businesses turn to social media outlets, the need for effective interaction and engagement through these channels is too big to ignore.

It’s clear that the skills possessed by trained journalists are becoming even more valuable as the importance of quality content continues to grow. Whether a business has a wordsmith in its own ranks or chooses to hire the help of an established content provider, it must ensure that it is represented well online.

John Murray

Content Team Leader at Engage Web
John works for Engage Web as a Content Team Leader and regularly contributes to the website and programmes of his beloved Chester F.C.

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